More than 20 years' ago the HART brand dreamed of creating. Now, thanks to the zeal, non-conformism and work of a group of professionals, this dream has become a reality.

It all started with an idea: to create some unique, effective, high-quality artificial lures.

And why do things like everyone else, if they can be done better? Based on this simple yet ambitious premise, the HART project got underway.


Collection by collection, HART has gradually achieved an exceedingly high degree of specialisation in the development of technical material for sport fishing and is widely recognised for its innovative, well-designed, high-quality products.

Having reached this point, a fresh challenge was needed ...

In 1990 HART started to develop the "Hunting Collection", reflecting the company's time-proven philosophy of innovation, design and quality. Based on its thorough knowledge of the world of fishing, hunting, outdoors and fashion, HART has brought out a complete line of sportswear and footwear, featuring its own unique style and perfectly adapted to hunting.

The HART team is made up of a group of international specialists from a range of sectors: experts in sport fishing, hunting, industrial designers, fashion designers, etc.

The Hartware concept

Since its very first collection, HART has continued to place considerable emphasis on creating sportswear that would act like a second skin. Suitable clothing for hunting or any other outdoor activity must feature the following basic characteristics: comfort, durability and functionality. In line with this principle, the HARTWARE CONCEPT was developed, serving as the core around which all the collections are designed. The result is a range of outdoor clothing and footwear that controls the flow of heat to and from the body for maximum comfort at any level of activity.

From design until delivery to the shops, all the garments in each HART collection undergo strict quality control and manufacturing processes. Each garment is designed for the specific requirements of the activity in question, with styles that guarantee freedom of movement, cuts for ease of motion when in a shooting position, pockets for cartridges, bags, etc.

The materials used are increasingly more lightweight, noiseless and flexible, with membranes that guarantee optimal insulation, waterproofness and protection.


The HART team is formed by members from many parts of the world, so that they can add their knowledge and experience when developing collections and creating garments. This is essential to ensuring that the HART products adapt to the specific requirements of each market.

The “Hunting Collection” ranges from exceedingly warm, hard wearing, technical garments designed for the extreme cold of northern European countries, to lightweight, breathable jackets and trousers which are perfect for milder climates.

Thanks to its knowledge of the different markets and requirements, the HART brand is well-established in all major European countries whilst its expansion into Asia and America is now fully underway.